United Sports Brands Expands Marketing Team
Oakley Executive Daniella Gasaway Named Director of Marketing Communications; Vice President Brent Hollowell to Lead Nathan and Run Marketing
Fountain Valley, Calif. (Feb. 17, 2016) – United Sports Brands welcomes industry executive Daniella Gasaway as its new director of marketing communications. In her new role with the company at its headquarters in Fountain Valley, Calif., Gasaway will lead corporate and brand public relations, events, creative production and the global integration of brand initiatives for Shock Doctor, McDavid, Cutters and XO Athletic. Continuing to lead the Nathan brand, along with new run market initiatives, will be industry expert Brent Hollowell, vice president of marketing.
“With 15 successful years of advertising and communications leadership experience at Oakley, Daniella has firsthand experience in stewarding brand growth through multiple phases,” said Mary Horwath, senior vice president of marketing for United Sports Brands. “We are thrilled to be building a strong marketing force for our collective brands whose united mission is to help athletes prepare, protect and recover.”
In addition to Gasaway, United Sports Brands has also recently hired Aaron Lowenthal, previously with Warner Music Group and The Walt Disney Company, as its new social media specialist.
The growing marketing team has more than 20 employees, with additional positions to be filled within the next 60 days.