Shock Doctor Joins Forces With Lidewij Welten, Dutch Field Hockey Star
Two-Time Olympic Gold Medallist to help promote global mouthguard awareness
Olen, Belgium (August 8, 2017) – Leading athletic protection and performance brand Shock Doctor, the global leader in mouthguards, has announced a partnership with women’s field hockey star Lidewij Welten.
A two-time Olympic Gold medallist for the Netherlands and recognized as the Best Female Hockey Player of the Year in 2015, Welten will exclusively wear a Shock Doctor mouthguard and work with the brand to raise awareness about mouthguard protection among field hockey players of all levels.
“I’ve trusted Shock Doctor mouthguards throughout my career. They’re extremely comfortable and protect me perfectly, so I can really focus on my performance,” said Welten. “I’m very happy to be officially partnering with Shock Doctor, and I’m looking forward to Tokyo in 2020.”
Lidewij (Lee-duh-WAY) Welten will participate in the brand’s ongoing mission to increase discussion among young athletes, athletic governing bodies, youth leagues, coaches and parents on the benefits of mouthguards.
“Lidewij is one of the most accomplished athletes in the Netherlands,” said Patrick Cloots, SVP International of United Sports Brands, the parent company of Shock Doctor. “Athlete health and safety – especially at the youth level – is very important to all our brands. Adding Lidewij to the Shock Doctor team reinforces our commitment to mouthguard protection around the world.”
Growing up in a field hockey family, Welten joined her first national squad at age 14; in 2008, at age 17, she played in her first international match. Later that year, she became the youngest Dutch field hockey player ever to win an Olympic gold medal, and she helped the Netherlands win gold again in 2012. Welten didn’t stop there, earning the coveted Player of the Year honor from the International Hockey Federation (FIH) in 2015.
About Shock Doctor
For 25 years, Shock Doctor, the global leader in mouthguards, has provided core protective equipment and apparel, performance sports therapy, and performance compression and recovery products that protect and enhance the performance of athletes across a range of sports, including football, basketball, hockey, baseball, lacrosse, field hockey, handball, MMA, fitness and more. For more information, visit www.ShockDoctor.com and www.ShockDoctorSports.eu.
Lori Piedfort, +32 499-11-05-84, LPiedfort@unitedspb.eu