Shock Doctor Partners With Roberto “Robocop” Soldić, Rising MMA Star


Promising European Welterweight Champion to help promote mouthguard awareness

Olen, Belgium (June 28, 2018) – Leading athletic protection and performance brand Shock Doctor, the global leader in mouthguards, has announced a partnership with rising mixed martial arts (MMA) star Roberto “Robocop” Soldić.

Currently an owner of five European MMA championship belts—each acquired before he turned 22 years this old this past January—Soldić, a native of Vitez, Bosnia and Herzegovina, will work with the brand to raise awareness about mouthguard protection in the MMA and boxing communities.

“I’m happy and proud to work together with Shock Doctor, the worldwide leader in mouthguards,” he said. “It felt great when Shock Doctor selected me as an ambassador and their first professional European MMA athlete. I’m committed to help in this joint awareness mission.”

Soldić, who now trains out of the UFD Gym Düsseldorf in Germany, will be featured in the new Shock Doctor advertising campaign “Breathe, Speak, Win” later this year.

“Soldić is one promising MMA athlete, and we are excited to make him part of the Shock Doctor team,” said Patrick Cloots, SVP International of United Sports Brands, the parent company of Shock Doctor. “This partnership will help us to position our mouthguard leadership in the European MMA and boxing segments.”

About Shock Doctor

Shock Doctor, the undisputed leader in mouthguard technology and the #1 mouthguard in the world, is a leader in sports protection and performance around the globe. At the forefront of innovation for more than 25 years, Shock Doctor provides performance-driven and protective equipment for athletes across a range of sports, including football, basketball, hockey, baseball, lacrosse, field hockey, MMA, fitness and more. For more information, visit and


Media Contact:

Manuel Lopez, +32 472-96-4321,


Lezlee Murrey