2015 NBA Champion Harrison Barnes Joins McDavid and Shock Doctor To Promote On-Court Protection

 McDavid and Shock Doctor’s first dual-brand athlete ambassador to encourage adoption of protective equipment in basketball

 

Fountain Valley, Calif. (April 7, 2016) Leading athletic protection providers McDavid and Shock Doctor announced today the signing of their first dual-brand athlete ambassador, 2015 NBA Champion Harrison Barnes. In his new role as a global athlete ambassador, Barnes will exclusively wear McDavid’s patented line of Hex protective arm and leg sleeves, and Shock Doctor mouthguards on the court. Barnes is the newest member of the United Sports Brands’ growing team of ambassadors, which also includes NBA All-Stars’ Kevin Love and DeMarcus Cousins of the Sacramento Kings.

 

While football and hockey are commonly considered the most dangerous youth sports, a study from the National Athletic Trainers’ Association found over 400,000 annual basketball-related injuries among youth players.[1] The most common injuries were lower body sprains and strains, which account for approximately 54 percent of injuries, but accidental blows to the head and facial injuries are a rising concern as well. Proper athletic protective equipment is critical to keep players safe on the court.

 

“Throughout my college and pro career, I have competed with some of the fastest, largest and strongest players in the world,” Barnes said. “I know how important it is to protect yourself on the court, so I’m excited to be partnering with the leaders in athletic protection to promote protective gear among basketball players.”

 

Barnes will wear McDavid Hex on the court and will help continue to build awareness for and promote the usage of basketball protective apparel. Additionally, Barnes will use a custom Shock Doctor mouthguard and become a leading voice in the brand’s safety campaign. The campaign teaches the importance of mouthguard protection and targets young and professional athletes as well as athletic governing bodies, youth leagues and players’ parents.

 

“Harrison is a dynamic team player who knows what it takes to win a championship—and that includes proper protection so he can perform at his best,” United Sports Brands CEO Tony Armand said. “Harrison shares our passion for on-the-court safety, and we’re confident that partnering with him will strengthen our goal of reducing athletic injuries.”

 

Barnes joined the University of North Carolina in 2010 as one of the top-rated basketball players in the recruiting class. In two seasons with the Tar Heels, Barnes was named ACC Rookie of the Year and was chosen for the All-ACC first team. He was drafted by the Golden State Warriors in 2012 and was named to the NBA All-Rookie team his first year. Barnes started all six games of the 2015 NBA Finals, where his shooting, rebounding and defense helped the Warriors win, breaking a 40-year title drought for Golden State. Barnes is averaging a career-high 11.5 points per game this season for the league-leading Warriors.

 

[1] Epidemiologic Comparison of Injured High School Basketball Athletes Reporting to Emergency Departments and the Athletic Training Setting; Journal of Athletic Training, 2005-201

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