United Sports Brands Partners with Coolcore to Bring Advanced Collection of Cooling Technology Products to Athletes
Partnership with award-winning textile innovator brings cutting-edge cooling products to athletes
Fountain Valley, Calif. (September 28, 2016) – United Sports Brands, a global leader in sports performance and protective products, is partnering with Coolcore, an innovative leader in cooling technology. The partnership, announced today, will enhance premium United Sports Brands products, helping athletes perform at their personal best.
Unlike other cooling products on the market, the patented Coolcore technology is derived from the construction of the fabric itself and is designed for three specific functions: wickability, moisture transportation and regulated evaporation. The fabrics effectively pull moisture away from the wearer, circulate the moisture throughout the garment and control the rate of evaporation to regulate the cooling process.
Because the cooling benefit comes from the fabric construction, the award-winning technology achieves cooling effects while remaining free of chemicals, polymers, gels, crystals or phase changing materials. The cooling benefit will remain the same over time and never wash out or fade away.
“At United Sports Brands, we are continually pursuing innovative ideas that help us provide premium, cutting-edge products to our athletes,” said Tony Armand, CEO of United Sports Brands. “The future integration of Coolcore technology into select products such as our McDavid Cooling Towels will empower our athletes, better than ever before, to keep cool on the court, field or wherever they compete.”
Coolcore recently became the first US Company to be recognized for its innovative technology by the world-renowned Hohenstein Institute, recognized globally since 1946 for its market-leading testing systems serving the textile industry.
About Coolcore LLC
Coolcore, the global leader in thermoregulation fabrics, has partnerships to develop fabrics for consumer brands throughout the world. The patented, chemical-free Coolcore fabrics deliver three distinct functions — wicking, moisture circulation and regulated evaporation — going far beyond traditional moisture-management textiles by managing thermoregulation and reducing surface fabric temperature up to 30 percent lower than skin temp when moisture is present. Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for “Cooling Power.” Coolcore recently won the award for “Best Innovation – Sports and Outdoor Apparel” for its patented line of cooling fabrics from the ITMA Future Materials Awards.