INNOVATION

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Uniting our resources and thinking, we bring athletes intelligent innovation that transcends the brand and extends beyond any single sport. It refines and redefines the possibilities of athletic performance.

Shock Doctor owns the most mouthguard patents in the world, and has sold more than 75 million units. It’s officially the No. 1 Mouthguard in the World. McDavid’s creation and evolution of the SportMed category continues to helps athletes of all ages and abilities keep competing — and its best-in-class, patented HEX protective apparel helps them compete with confidence. Cutters’ lineup of championship-winning football gloves with unsurpassed grip technology helps receivers catch passes and perform at their peak. After sparking the active essentials category with the Shoe Pocket, Nathan now produces award- and race-winning hydration packs for runners of all levels along with an all-new line of apparel. And Glukos packages just the rehydration necessities -- glucose, water and electrolytes -- together into convenient intake forms for athletes on the go.

Five brands united, one goal achieved:
Prepare. Protect. Perform. Recover.