HISTORY
From the first jersey our founder Kinji Shimizu crafted to each thread used in our apparel today, pushing the boundaries of what’s possible is your obsession
OUR MISSION
We focused our advocacy on creating more riders and more places to ride, because we believe riding is the ultimate vehicle for living an inspired, impactful, and immersive life.
INNOVATION
We innovate so you ride happier, more comfortably, drier, faster, warmer, and safer. Innovation not for innovation’s sake, but for the goal of making each product better than the last. The Japanese call this approach Kaizen: daily improvements, always evolving and progressing, to create revolutionary outcomes over time. It’s what drove our founder, and what drives us day in and day out. Below are just a few of the many industry-leading innovations from the past sixty years
CHAMOIS
PEARL iZUMi has a long history of chamois innovation. It started with the first synthetic chamois which we constructed from bio-suede in 1983. To this day, our proprietary chamois are still manufactured by our long-term Italian partners. Our current line features three levels of chamois, each designed using pressure-mapping technology to identify where more support is needed and constructed with material that moves with you.
Women’s drop tail bib
Our company is full of women who ride. They know what it takes to be comfortable on the bike and are not willing to compromise. Experienced riders know that bibs offer major advantages over shorts, such as holding the chamois in place better and eliminating the compressive waistband. But for many women, having to virtually disrobe to answer the call of nature was a dealbreaker. That’s why PEARL iZUMi introduced a drop tail women’s cycling bib, a design feature that solves the nature break dilemma. Since then, our team has refined the design more than a half-
dozen times, each time taking a step closer to perfection. Now, in our Women’s PRO Bib Short, we may have reached it. The totally seamless design easily pulls down yet provides all the support and benefit of bibs, with no clips, zips, or snaps.
BIOVIZ®
Rider safety is our top priority. That’s why we created BioViz, a design strategy that combines fluorescent colors with reflective markers placed in specific areas on our garments to help riders be seen.
During the BioViz research and development phase our team of engineers and designers established the 100 meter standard to ensure that drivers could see riders from at least 100 meters away—day or night—giving them plenty of time to react. They also identified three
key areas on the body where the addition of reflective hits would be most effective: a lower back band to create a steady reference point, the hip for movement, and a back-of-the-leg stripe for a fast flicker with every pedal stroke. In motion, these three points create a quickly recognizable form—a cyclist. BioViz is one example of our drive to continue innovating and embodies our commitment to keeping riders safe.
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