NATHAN® Partners with Ocean Conservancy® to Promote Ocean Health
NATHAN® Partners with Ocean Conservancy® to Promote Ocean Health
Two percent of profits from new NATHAN® HammerHead™ steel bottles will help fund efforts to reduce plastic entering the ocean
Fountain Valley, California (November 29, 2017) – NATHAN®, the Running Essentials™ leader, is excited to announce a partnership with Ocean Conservancy®, a nonprofit environmental advocacy group dedicated to protecting the ocean from today’s greatest global challenges.
The multi-year partnership will kick off with donations from sales of the new NATHAN HammerHead™ steel insulated bottle series, which launches in Spring 2018. NATHAN will donate 2% of all profits from HammerHead bottles to Ocean Conservancy, which will help support programs that raise awareness of the role that everyone can play in keeping our ocean healthy and free from plastic.
“With United Sports Brands headquarters located in Orange County, California, we are acutely aware of the epidemic of plastic and trash in the ocean—much of it single-use plastic water bottles”, said Tony Armand, CEO of United Sports Brands, parent company of NATHAN. “Our entire organization is ready and excited to work with the passionate team at Ocean Conservancy as we tackle this global problem together.”
For more than 30 years, Ocean Conservancy has led the world’s largest single-day volunteer effort for the ocean, the International Coastal Cleanup. During this time, more than 12 million volunteers have picked up over 228 million pounds of trash from beaches and waterways.
“As an avid runner and as someone who loves the ocean, I am so thrilled that NATHAN is raising awareness of ocean conservation issues among runners and its broader athlete community,” said Julia Roberson, Ocean Conservancy’s vice president of communications. “And what better name for a new water bottle product than HammerHead, one of the ocean’s most beautiful and innovatively designed animals.”
NATHAN is planning beach clean-up days throughout 2018 to promote ocean health. Signage to drive awareness of the partnership will be made available to stores where HammerHead bottles are sold. The full HammerHead lineup will be available at run specialty and select sporting goods stores in Spring 2018.
ABOUT NATHAN
NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run. NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, which are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at www.NathanSports.com or United Sports Brands at www.unitedspb.com.
ABOUT OCEAN CONSERVANCY
Ocean Conservancy is working to protect the ocean from today’s greatest global challenges. Together with their partners, they create science-based solutions for a healthy ocean and the wildlife and communities that depend on it. For more information, visit www.oceanconservancy.org.
CONTACT:
Greg Brantner, Brand Marketing Manager
(267) 240-8940