Brand

shock doctor

To be the global innovation leader and the first choice of athletes who demand stellar performance and uncompromising protection.

shop shock doctor

We take athletic performance and protection to an elevated level of excellence.

Our Purpose

Not only do we lead the world in mouthguard technology, but we tenaciously extend that dominance every season -- providing advanced protective gear that helps you advance your game. Hundreds of thousands of athletes around the world gear up with Shock Doctor every day. It’s all about being fearlessly intelligent.

The Evolution of USB

1992

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2012

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2014

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2015

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2015

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2015

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2016

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2017

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2018

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No. 1 Mouthguards in the world

Shock Doctor leads the world in mouthguard patents, offering cutting-edge protection with features like the Gel-Fit liner, Max AirFlow channel, InVent technology, and Bio-Fit design. These innovations ensure athletes get top-tier oral protection.

performance sports therapy

Whether an athlete is recovering from injury, surgery or dealing with ongoing chronic challenges, Shock Doctor has a PST product that supports their desire to get back in action. PST promotes safer, smarter and better performance. To ensure the best experience, Shock Doctor created a system of progressive levels of therapeutic solutions for every type of treatment.

advanced cups and supporters

Shock Doctor’s advanced cups and supporters elevate core protection with cutting-edge technology. The AirCore cup, featuring innovative three-layer fusion, sets a new standard. Paired with integrated supporters, briefs, and shorts, these products offer top-notch protection for all athletes. Available in various shapes, sizes, and price points, Shock Doctor ensures a comfortable fit for every athlete, helping prevent painful injuries.

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Georgie Parker

Australia

Josh Kennedy

Australia

Cameron Smith

Australia

Matthew Dellavedova

Australia

Keely Henninger

United States

Austin Ekeler

United States

Mark Scheifele

Canada

Nikola Karabatic

Partner and CTO

Luka Karabatic

France

Lidewij Welten

The Netherlands

Michael Wardian

United States

Honesty

Value 01

We're always open and honest. Honesty leads to trust and engagement.

Team work

Value 02

We work closely together to empower ourselves and our team

Fun

Value 03

We love what we do, and we having fun doing it fuels our process

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The evolution of
united sports brands

Discover how our dedication to innovation, excellence, and community has shaped our growth into a leading sportswear and athletic gear company.

1992

Birth of Shock Doctor

2012

Cutters Acquired

2014

XO Athletic Acquired

2015

Merger with Mcdavid

2015

Birth of united sports brands

2015

Nathan Sports Acquired

2016

Fountain Valley, CA HQ

2017

cutters launches je11

2018

cutters rebranded

2019

shock doctor rebranded

2020

Glukos Acquired

2022

Pearl izumi acquired

Careers

We constantly seek out the industry's top talent—driven by passion and a drive for greatness.

Join The USB Team
Explore CAREERS