Brand

cutters

To deliver performance-driven, outcome-altering and highlight-worthy grip performance to football athletes.

shop cutters

Cutters is all about The Grip. Our construction is unstoppable, our design incredible and our technology unbeatable.

Our Purpose

Former University of Ottawa Gee-Gees wide receiver Jeff Beraznik founded the Cutters brand in Canada, after a hand injury forced him to wear gloves. Not satisfied with any available football gloves on the market, he came across industrial gloves used by glass handlers and cutters. The gloves did the trick and inspired the development and progression from the initial concept to today’s sought-after high-performance sports gloves. This was the launching pad for Cutters and C-TACK grip technology in 1997.

The Evolution of USB

1992

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2012

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2014

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2015

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2015

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2015

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2016

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2017

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2018

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c-Tack performance grip

Our C-TACK Performance Grip Material incorporates traction right into the fabric. This innovation not only creates a strong and sticky grip, but one that’s durable, self-restoring and performs in all weather conditions. When your Cutters gloves get dirty, simply machine wash or wipe down with a damp towel and the grip will be restored.

rev-tack recharge technology

The advanced REV-TACK grip technology redefines durability and performance by being self-restoring. Its innovative design ensures that even after heavy use, a simple wipe with a damp cloth is all it takes to restore its superior stickiness. This means you can rely on consistent, high-level grip throughout your entire game or training session without worrying about wear and tear. With REV-TACK, you get the best of both worlds: long-lasting performance and easy maintenance, so you can focus on what really matters—your game.

Innovative Highest performing grip

The best grip means nothing without consistency, reliability, and durability. Cutters football gloves deliver in all weather—rain or cold won’t impact their performance. They’re also machine-washable, ensuring they stay clean and fresh. Plus, with Rev Tack Recharge, these gloves offer unrivaled grip reinforcement, setting a new standard in performance.

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Georgie Parker

Australia

Josh Kennedy

Australia

Cameron Smith

Australia

Matthew Dellavedova

Australia

Keely Henninger

United States

Austin Ekeler

United States

Mark Scheifele

Canada

Nikola Karabatic

Partner and CTO

Luka Karabatic

France

Lidewij Welten

The Netherlands

Michael Wardian

United States

Honesty

Value 01

We're always open and honest. Honesty leads to trust and engagement.

Team work

Value 02

We work closely together to empower ourselves and our team

Fun

Value 03

We love what we do, and we having fun doing it fuels our process

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The evolution of
united sports brands

Discover how our dedication to innovation, excellence, and community has shaped our growth into a leading sportswear and athletic gear company.

1992

Birth of Shock Doctor

2012

Cutters Acquired

2014

XO Athletic Acquired

2015

Merger with Mcdavid

2015

Birth of united sports brands

2015

Nathan Sports Acquired

2016

Fountain Valley, CA HQ

2017

cutters launches je11

2018

cutters rebranded

2019

shock doctor rebranded

2020

Glukos Acquired

2022

Pearl izumi acquired

Careers

We constantly seek out the industry's top talent—driven by passion and a drive for greatness.

Join The USB Team
Explore CAREERS