We are Howard

EMPOWERING ATHLETES.

PROTECT.

PERFORM.

RECOVER.

PERFORM.

PREPARE.

United Sports Brands is a collection of unique brands dedicated to advancing athletes with best in-class sports performance and protective products.

We are United sports brands

United Sports Brands is a dynamic portfolio of leading, category-defining sporting goods brands, each rich in heritage and authenticity. Shock Doctor, McDavid, Cutters, PEARL iZUMi, Nathan and Glukos products are sold at top retailers in more than 65 countries. With global headquarters in Southern California, we also have regional offices in Belgium, Japan and Canada.

More about usb

We develop innovative products that will exceed the expectations of our athletes and customers.

Our Mission, Values & Milestones

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Latest Milestones
We develop innovative products that will exceed the expectations of our athletes and customers.

Leslie Alexander

CEO at Binford Ltd.

A totally smooth process from the very beginning. Very talented team here.

Leslie Alexander

CEO at Binford Ltd.

A totally smooth process from the very beginning. Very talented team here.

Leslie Alexander

CEO at Binford Ltd.

A totally smooth process from the very beginning. Very talented team here.

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Careers

We constantly seek out the industry's top talent—driven by passion and a drive for greatness.

Join The USB Team
Explore CAREERS