UNIQUE BRANDS. CATEGORY CREATORS.
MARKET LEADERS. INNOVATORS.

We are forever preparing what’s next, protecting what’s right, performing at our peak and recovering smartly from every challenge. United Sports Brands is a collection of five unique brands—Shock Doctor, McDavid, Cutters, NATHAN and XO Athletic—all dedicated to advancing the athlete with best-in-class sports performance and protective products. We came together in 2015 and continue to advance the good cause of multi-brand independence coupled with a single-minded drive to be another notch better. United Sports Brands products are sold at leading sporting goods, specialty stores and e-commerce retail channels, with regional support in Canada, Europe and Asia. All told, we cover 65 countries.

 
 

We Talk And Walk the Prepare, Protect, Perform and Recover Philosophy.

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