United Sports Brands Welcomes Sporting Goods Veteran Doug Hayes as New General Manager in Canada

Fountain Valley, Calif. (Jan. 21, 2016) – United Sports Brands is proud to welcome industry executive Doug Hayes as the new general manager of United Sports Brands’ sales and operations in Canada.

“Doug brings a tremendous amount of experience and success in the sporting goods and retail industries, and we’re looking forward to his leadership in driving the growth strategy of all the company’s brands in the Canadian market,” said Tony Armand, CEO of United Sports Brands.

Hayes boasts more than 25 years of experience in the sporting goods and retail industries.  He has served as the president of Crocs Americas Region, the president of National Sports, a division of the Forzani Group, the president of Callaway Golf Canada and spent over 15 years at adidas-Salomon, where he was in charge of their Canadian businesses. Most recently, Hayes served as president and CEO of Ash City Worldwide/alphaborder Canada, where he successfully executed the integration of North America’s largest corporate apparel supplier.

As general manager of United Sports Brands’ Canada division, Doug will be responsible for leading United Sports Brands’ growth initiatives while optimizing the brand strengths of Shock Doctor, McDavid, Cutters, XO Athletic and Nathan at top retailers.

“I look forward to contributing to the success of United Sports Brands’ strong portfolio of innovative and leading brands in the Canadian market,” said Hayes.