We are a global leader in sports performance and protective products that help athletes perform to their personal best.
About Us
Our story
UNIQUE BRANDS. CATEGORY CREATORS. MARKET LEADERS. INNOVATORS.
our mission
We perpetually prepare what’s next, protect what’s right, perform at our peak, and recover intelligently from every challenge. United Sports Brands is a collection of six unique brands — Shock Doctor, McDavid, Cutters, PEARL iZUMi, Nathan and Glukos — all dedicated to advancing athletes with best-in-class sports performance and protective products. United Sports Brands products are sold at leading sporting goods, specialty stores and e-commerce retail channels, with regional support in Canada, Europe and Asia. All told, we span over 65 countries.
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The evolution of united sports brands
Discover how our dedication to innovation, excellence, and community has shaped our growth into a leading sportswear and athletic gear company.
1992
Birth of Shock Doctor
2012
Cutters Acquired
2014
XO Athletic Acquired
2015
Merger with Mcdavid
2015
Birth of united sports brands
2015
Nathan Sports Acquired
2016
Fountain Valley, CA HQ
2017
cutters launches je11
2018
cutters rebranded
2019
shock doctor rebranded
2020
Glukos Acquired
2022
Pearl izumi acquired
