Cutters and NFL Super Bowl Champion Julian Edelman Announce Collaboration

Cutters and NFL Super Bowl Champion Julian Edelman Announce Collaboration

 JE11 by Cutters Signature Gloves to Premiere Late Summer 2017

Fountain Valley, California (July 6, 2017) – Cutters, the football industry’s most innovative glove brand known for its C-TACK™ proprietary grip technology, has created an exclusive, signature series with New England Patriots’ wide receiver Julian Edelman and his personal brand, JE11. The NFL star’s personal experience with Cutters gloves made for an extremely collaborative partnership – and two innovative new products for fans. A limited, first-run production of the JE11 Signature Glove by Cutters will hit JE11.com and Cutterssports.com in late July, just in time for Edelman’s 2017 season kickoff at the New England Patriots training camp. To complement the special edition collection, a fleece fan glove – the JE11 Stadium Series by Cutters – will be available in September.

Available in July, the JE11 Signature Gloves will feature AIR C-TACK extreme grip perforated technology, delivering Cutters’ signature grip with better breathability and cooling. They’ll also have even more support, flexibility and comfort, and will proudly feature the JE11 logo across the palms. The JE11 Stadium Series by Cutters, available in September, will include features fans need for any weather the football season throws their way – warm yet lightweight material, with touchscreen compatible thumb and index fingers.

"I’ve been geared up in Cutters since high school, all through my college days and NFL career," said Julian Edelman. "Nothing gives me more confidence or a bigger advantage than Cutters. (Well, that and a ton of hard work). They look great, feel amazing and C-TACK technology delivers crazy grip in all conditions."

Though Julian Edelman has been wearing Cutters gloves since his high school football days, they didn’t make headlines until Super Bowl LI, when they helped him lead the New England Patriots to an unlikely comeback win against the Atlanta Falcons with one extraordinary play. Trailing 28-20 with less than three minutes remaining, the New England Patriots had the ball. Tom Brady’s pass was tipped in the air by Falcons safety Keanu Neal. Edelman raced toward it, beating a trio of Falcons and grabbing it just as it hit off the foot of Falcons cornerback Robert Alford. His epic catch set up a 23-yard gain that scored the Patriots a game-tying touchdown and paved the way for their overtime win. To call it one of the greatest catches in history would be no exaggeration; it’s been nominated for the Best Play honor at this year’s ESPY Awards on July 12.

“We’re honored and thrilled to welcome Julian Edelman to Team Cutters,” said Tony Armand, CEO of United Sports Brands, parent company of Cutters. "As a long-time Cutters believer, Edelman made for a perfect partner. Julian’s feedback on the development of a special signature series based on his years of personal experience was invaluable, and we're excited to bring his signature style to today's football players looking to make their own miracles this season."

About Cutters

Cutters, the leader in revolutionary C-TACK™ grip technology, continues to innovate and exceed expectations of the game’s top athletes. Simply put, C-TACK™, Cutters’ proprietary performance grip material, provides the strongest, most consistent, most durable grip. Cutters Gloves are the gloves of choice by many pro and college athletes and are available to all athletes in thousands of retail locations. Cutters is the official glove of national youth football organizations, USA Football and POP Warner. Cutters is a member brand of United Sports Brands located in Fountain Valley, California. For more information, visit www.cutterssports.com.

Media Contact for Cutters

Eli Miller

Emiller@unitedspb.com

(657) 383-4420

About Julian Edelman / JE11

Julian Edelman is an American football wide receiver for the New England Patriots of the National Football League (NFL). He played college football at Kent State and the College of San Mateo as a quarterback, and was drafted by the Patriots in the seventh round of the 2009 NFL Draft. With more than 1.4 million Instagram followers, @edelman11 is one of the most engaged and popular professional athletes on social media today. The athlete’s personal brand store, JE11.com, sells exclusive, authentic JE11 merchandise that evoke Julian’s original and engaging personality, many carrying his trademark motto, “GOT 11 BELIEVE.” For more information, visit www.JE11.com.

Media Contact for Julian Edelman / JE11

Steve Dubin

Yee & Dubin Sports

SLDubin@yeedubin.com

(213) 892-7420